Limoneira • Tapping international resources to Unleash the ‘Beautiful’ Power of Lemons.

Limoneira • Tapping international resources to Unleash the ‘Beautiful’ Power of Lemons.

by darlene on July 11, 2013

in Member News

Limoneira Company is joining forces once again in its newest marketing campaign, Unleash the Power of Lemons. Noteworthy beauty experts are teaming up to highlight the various ways lemons can be used in skin, nail and hair care. The campaign, which connects Limoneira to experts in the areas of health, beauty, food and beverage, lifestyle, and cleaning; promotes the many innovative uses of lemons.

 “The local leaders we’ve paired with are the movers and shakers in their industries and they’re experts in using lemons in a variety of creative, useful, and fun ways,” says John Chamberlain, Limoneira’s Director of Marketing. He continues, “Our ten beauty partners are excited to share their tips for using Limoneira lemons with consumers for easy and natural beauty solutions.”

Limoneira has come together with beauty experts in Los Angeles, Chicago, New York City, Miami, San Francisco, Texas, Japan, Manila, China and Canada, according to a press release.

 The experts suggest the following uses for lemons as part of a beauty regime:

–        Billy Yamaguchi: Celebrity stylist and force behind Yamaguchi salons; applies ancient principles of Feng Shui to beauty techniques; Billy and his team use Limoneira lemons for their Lemon Cooler Pedicure at the Yamaguchi Salon at the Four Seasons in Westlake Village.

–        Dr. Chiaki Kawashima: beauty and skin care expert and graduate of TokyoMedicalUniversity, member of the Japanese Dermatology Association, the Japanese Cosmetic Science Association and more, her Azabu Skin Clinic specializes in natural rejuvenation and creating beautiful skin. Dr. Kawashima offers this simple and natural exfoliation technique: Simply rub a cut lemon dipped in½ teaspoon of sugar over your face for a few minutes. Do this weekly to remove dead skin cells and keep your complexion refreshed.

–        Shizuka Bernstein: Lauded as a beauty expert in New York Magazine, Marie Claire, Shape, and NYDaily News, among other publications, Shizuka recommends the following for dull or damaged hair. Simply combine ¾ cup of olive oil, ½ cup of honey and 3 tablespoons of lemon juice and set aside. After shampooing your hair, towel dry and comb lemon juice mixture through and cover hair with a plastic cap. After ½ hour, shampoo hair and rinse thoroughly. It works beautifully and will make your hair shine.

–        Tayler Rogers and Kendra Lovik: The wise women behind the Beauty Mark one of Vancouver’s longstanding beauty boutiques that offers Canadians highly coveted brands and products north of the border. For their own radiant skin they mix equal amounts of lemon juice and honey and apply on your face and neck. After 10 minutes, rinse off with cold water.

–        Kristin Akins: Professional and passionate dedicated Skin Therapist; owner of Pelle Sana Salon in Chicago; draws on natural elements and knowledge of medical esthetics to find the perfect treatment for clients, including softening cuticles with Limoneira lemons.

–        Christine Dychiao: Best known for her blog Manila Fashion Observer, retail consultant and full-time family woman. She loves easy and natural beauty tips and suggests applying equal parts of lemon juice and honey to the face and neck for radiant skin. Leave on for 10 minutes then rinse off with cold water. Lemons contain alpha hydroxy acids which are highly valued in beauty products.

–        Paula Valdés Avila: Lauded as one of the finest hotels in the world, the 32-room Tierra Atacama Hotel and Spa is an oasis in the rugged Chilean outback. The Tierra Atacama’s Uma Spa is located in a beautiful green retreat with sweet multi-colored gardens and majestic views of the volcano. A devotee of aromatherapy, Spa Director Liliana Elgueta, recommends combining 1 part lemon essential oil with 10 parts jojoba oil to revitalize the complexion.

 –        Elizabeth Canler: Owner and founder of Miami Skin Boutique and Spa. Elizabeth is sought for her suggestions for beautiful, glowing skin. Elizabeth is familiar with the fact that lemons contain a number of natural properties that enhance hair and skin, such citric acid, which is often used in skin-creams, toners and face cleansers to balance the pH of your skin.

–        Sarah Redmond: Founder of Cocoon Urban Day Spa, an exclusive urban sanctuary in the heart of San Francisco where their treatments and services are carried out in a serene and tranquil environment. Sarah is European trained and has an internationally recognized degree specializing in skin care. She recommends using the “Smooth and Clean Skin Rub” (which can be found on the Limoneira website).

–        Norma Garza: Founder of Norma’s Touch Skin Specialty Spa, helps Houstonians achieve a glowing complexion by combining nature and science. The spa offers a comprehensive array of treatments including microdermabrasion, herbal and chemical peels, anti-aging, non-invasive skincare and treatments. To control Oily Skin, Nora recommends combining 2 tbsp. lemon juice, 2 tbsp. vodka, 1 tbsp. distilled water, and 1 tsp. of witch hazel. Apply mixture with cotton ball to skin then rinse. This oily skin treatment will keep in the fridge for up to a week.

 “Lemons are one of the most versatile items in the produce department” says John Carter, Limoneira’s Director of Global Sales. “Our Unleash the Power of Lemons campaign takes advantage of today’s technology, and its fun, informative and easy. Everyone knows that lemons are a great recipe ingredient and enhancer, but they also have many uses in the areas of health, lifestyle, beauty, and cleaning. These applications are represented by fun icon images in conjunction with our consumer QR code that links to our website lemon shopper pages.”

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